In today’s digital age, maintaining a website and a strong social media presence is essential for business success. Without an online footprint, you risk missing out on significant opportunities for growth. This article offers a comprehensive, step-by-step guide to effectively managing and optimizing your online business presence. At any point if you feel that your business is missing these steps, feel free to get in touch with us and we will help you overcome the task successfully.
Stage 1: Branding & Website Setup
Step 1: Select a good brand name
Step 2: Check for name availability on all platforms like domain registration, trade mark registration, social media etc..
Step 3: Select a domain name (website name) and do SEO analysis. Domain should have less search competition so that it is easily indexed in google search.
Step 4: Buy a domain which is easily to remember and have aesthetic appearance
Step 5: Every domain requires hosting to setup website, SSL Certificate & Business email. So, before buying a hosting plan, make sure you get a free domain, free ssl and business emails with your plan.
Step 6: Design a logo which presents your services and easy to remember
Step 7: Create blueprint for your website with clear information about your business, services, terms and prices.
Step 8: Design a website which engages your customers in first instant and enroll in your business. This requires a good presentation using images, video, landing page, chat support and registration form.
Step 9: If you want an online store, make sure to have good specification of products, discounts and payment gateway.
Step 10: Once your website is ready with content and products. Make sure it is SEO Optimized with proper keywords and hashtags.
Stage 2: Social Media Management
Social media is a wonderful platform to generate business leads in a reasonable budget. If planned and executed properly, social media can bring you organic leads consistently and for long term in a reasonable budget. Here are some actions to be taken on social media to grow business:
Step 1: Create profile on social media platforms like Facebook, Instagram, Twitter, Linkedin, Youtube, Pintrest etc..
Step 2: Update all profiles and add your website link. This helps is SEO link building and backlinks. Further, clients following you on these social media platforms can easily access your website.
Step 3: Create engaging content and post regularly. Consistent posting is very important on social media to be relevant and increase views and followers.
Step 4: Connect with potential clients, send friend requests, follow their posts and pages. And mention them while replying to their posts. It builds brand identity and helps you get leads through them or mutual connections.
Step 5: Share your social media posts in various groups. This increases visibility and gets you potential clients quickly. Posting daily in social media groups is a healthy habit to get consistent clients.
Step 6: Do keyword research and keep changing relevant hashtags to increase visibility
Step 7: Create informative videos and we will help you go viral on social media. This can bring you huge customer base.